Rooted in Michigan's Wine Country
Leelanau Cellars is a beloved Michigan winery rooted in the terroir of the Leelanau Peninsula — one of the Great Lakes region's most celebrated wine growing areas. The peninsula's proximity to Lake Michigan creates a unique microclimate ideal for producing wines with bright acidity and true varietal character.
The brand spans two distinct collections, each with its own identity and consumer following. The cult-favorite Witches Brew drives seasonal spikes and year-round discovery, while the Lakeshore Collection — introduced in 2022 — brings a modern, elevated look to the lineup with approachable everyday wines.
Together, the collections give distributors and retailers a versatile, proven brand with strong regional recognition and growing national presence.
Cult Seasonal Following
Witches Brew builds a loyal, seasonal consumer base that drives repeat purchases and strong Q4 sell-through at retail.
Award-Winning Winery
Witches Brew earned a Silver Medal at the San Francisco Chronicle Wine Competition — one of the world's largest and most respected wine events.
Two Lines, One Powerhouse Brand
Two collections serving different consumer occasions — from festive seasonal sipping to everyday table wines — maximizing shelf space and consumer reach.
