Spirits of Virtue crafts world-class non-alcoholic spirits using pure Scottish Deeside water and premium botanicals — delivering maximum flavour with 0.0% ABV. Six distinct brands, one powerful trend: the fastest-growing category in US grocery.
Spirits of Virtue is the creation of brothers Roddy and Kerr Nicoll, built on a simple belief: that non-alcoholic beverages should be just as refined, complex, and satisfying as their alcoholic counterparts. Every product is crafted using pure Royal Deeside water — rising high in the Cairngorm Mountains near Balmoral Castle, naturally filtered through historic highland rock on its way to the Scottish coast.
With six distinct brands covering gin alternatives, vodka alternatives, whisky-style expressions, rum-inspired spirits, and botanical blends, Spirits of Virtue gives distributors and retailers a comprehensive non-alcoholic portfolio — all from a single, trusted supplier.
A US manufacturing facility in Little Rock, AR is ready in Q1, positioning Spirits of Virtue for rapid regional and national scaling across American markets.
Non-alcoholic spirits are growing at 18% CAGR in US grocery while traditional spirits decline at -3%. 41% of Americans are actively trying to drink less alcohol — this is a structural shift, not a trend.
Pure Royal Deeside water from the Cairngorm Mountains and premium botanical ingredients — the same commitment to craft that defines the world's finest spirits, without the alcohol.
Vegetarian, sugar-free, gluten-free, and low calorie. Zero alcohol waste and no refrigeration required — making it easy to stock, merchandise, and sell across every channel.
Crafted with pure Scottish Deeside water and premium botanicals. All at 0.0% ABV.
A smooth, sensory, and aromatic gin-inspired experience available in five distinctive blends. The flagship of the Spirits of Virtue range.
A versatile, elegant, and subtly complex non-alcoholic vodka alternative. Clean and approachable — ideal for mixing or sipping straight.
A lively Caribbean-inspired non-alcoholic cane spirit. Available in multiple flavours — vibrant, tropical, and full of character.
A rye-style or bourbonesque alternative packed with personality. Rich depth of flavour for consumers who love whiskey without the alcohol.
A world-class botanical beverage handcrafted with premium floral ingredients. Refined and elegant — perfect for the most discerning non-alcoholic consumer.
Authentic and warming — available as Smokey Isle or Highland Bothy. A peated whisky-inspired expression for adventurous palates.
Spirits of Virtue is positioned for rapid US market expansion. With a US manufacturing facility opening Q1 in Little Rock, AR, the brand is ready to move at pace — regional or national rollout available.
Inquire About Your MarketNon-alcoholic spirits are growing at 18% CAGR. Be the buyer who gets ahead of this category before your competitors do.
We're proud to bring Spirits of Virtue to the US market at exactly the right moment. With the non-alcoholic spirits category growing at 18% CAGR and 41% of Americans actively reducing their alcohol intake, Spirits of Virtue gives our distribution and retail partners a credible, craft-led, and category-defining range. We're ready to support regional or national rollout — let's talk about your market.