Meet the Team
An experienced executive and entrepreneur with a distinguished career in scaling businesses and optimizing complex operations. Currently CEO of Red Wolf Beverage and Under The Moon Cocktails. Background includes seven years at Ernst & Young's Advanced Technology Center, leading multi-million-dollar engagements for Fortune 500 corporations, and leadership roles at Sungard.
Over twenty years of executive leadership in the wine industry, working across the global portfolios of Ste. Michelle Wine Estates, Treasury Wine Estates, and Bronco Wine Company. His marketing and innovation leadership spans domestic brands in CA, WA, and OR and international brands in Italy, Spain, France, Argentina, Australia, and New Zealand. Prior to wine, held progressive leadership roles at Unilever across marketing, innovation, PR, and sales.
A highly accomplished national sales executive with over three decades of experience in adult beverages, delivering results within national retail chains. Exceptional at cultivating high-performing teams and driving market penetration across vast retail footprints. Advises Red Wolf clients on comprehensive market plans and key account management strategies for national chain buyers — driving market leadership and sustained growth in the national retail sector.
Partner in Under the Moon Cocktails leading e-commerce and digital strategy, and Owner of Turas Media, a Las Vegas-based tourism consultancy. Over 25 years of strategic leadership in hospitality, tourism, and entertainment, applied to beverage strategy. Deep expertise in Syndigo, Salsify, digital promotions, and data-driven revenue optimization. Author of How to Start an Alcohol Business: The Complete Alcohol Business Plan Blueprint (ISBN 979-8218656003).
Over three decades of executive leadership in sales, marketing, and operational transformation. Most recently served as President of Sales Operations at Advantage Solutions, overseeing a $1B client portfolio and 30,000 associates. Holds an Advanced Management Program credential from Harvard Business School.
A recognized sales leader with 30 years of experience navigating the complexities of the 3-tier alcohol industry. Proven track record in national and regional chain account management, having personally called on all major retail chains across the country. Expertise spans program development, data analysis, pricing structures, and distributor management.
Over 38 years of CPG experience, with key roles at Procter & Gamble, Tyson Foods, and General Mills. Specializes in connecting brands with key distributors and retailers, with established relationships across Target, Albertsons, Safeway, Publix, Kroger, Walgreens, CVS, and numerous other national and regional chains.
A dynamic sales executive with over 20 years of experience in the adult beverage industry, specializing in strategic sales planning, distributor management, and account development. Known for building lasting relationships and mentoring high-performing teams, consistently delivering results above national benchmarks across regional and national roles.
25 years of visual communication and package design expertise, specializing in the alcohol industry. Has managed printing and design for 24 distinct brands, covering labels, corks, capsules, shipper boxes, club tray packs, and product photography for presentations and catalogs.